Pureprofile throws support behind open data for consumers

Posted by Pureprofile on December 5, 2016

Pureprofile Limited (ASX: PPL), a leading provider of data, insights, programmatic and lead generation solutions, has thrown its support behind consumers gaining control of their own data, as recommended in the Productivity Commission’s draft report released this month.

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Topics: Personal Data Management, Big data, Press Releases

Your Big Data is nothing without Little Data

Posted by Brooke Hemphill on February 17, 2016

Big data, meet little data. The two of you are going to need each other more in 2016 than ever before.

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Topics: Thought Leadership, Personal Data Management, Big data

Volunteered Personal Information (VPI) and valuing your personal data

Posted by Kim Anderson on June 10, 2014

Data anxiety is normal. When Google posts a quarterly profit of $15.4 billion, we shake our heads in disbelief. Just how much money are they are making out of selling big data to advertisers? And not just big data, but data about us - obtained in exchange for the 'search' service most of us use daily. Personal data is a hugely successful and growing asset - one that many brands are profiting handsomely from.

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Topics: Consumer Power Tips, Thought Leadership, Marketing, Personal Data Management

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