One in four Australians watch sponsored video content

Posted by Pureprofile on October 27, 2017

New research from Pureprofile and FreshFocus uncovers how Australian’s consume video content. Key insights and take-aways include:

Read More

Topics: Market Research, Digital Marketing, Digital Advertising, Video

IAB Australia & Pureprofile research reveals use of ad blocking technology in Australia is stabilising

Posted by Kelvin Kirk on June 22, 2017

The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

Read More

Topics: Market Research, Media Trading, Digital Marketing, Digital Advertising

Using consumer insights for superior business intelligence

Posted by Kelvin Kirk on May 4, 2017

With consumers disseminating vast amounts of data at incredible speed and volume, today’s researchers have a unique opportunity to help clients make decisions based on facts and research that go beyond customer opinion.

Read More

Topics: Thought Leadership, Market Research, Big data, Digital Marketing, Digital Advertising, Continual Profiling

Adapt or die: Why brands need to adopt a more customer-centric approach

Posted by Kelvin Kirk on March 24, 2017

The shift away from traditional marketing towards customer advocacy means customer insights need to be more collaborative, focusing on a combination of big data and emotion-oriented research.

Read More

Topics: Thought Leadership, Market Research, Digital Marketing, Digital Advertising

Programmatic and the Human Element

Posted by Pureprofile on February 26, 2016

Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year - and rightly so! It has changed the way we buy media in the most positive way and maximised time efficiencies for everyone involved. Yet there is a common notion that we solely rely only on the technology to utilise the opportunities Programmatic brings - leaving out the incredible manpower that goes into making everything work.

Read More

Topics: Marketing, Programmatic, Sparcmedia, Digital Advertising

Recent Posts

Pureprofile in the news


Let us introduce you
to your customers

Get in touch

Talk to our client
team today

Request quote

Check out the consumer
experience yourself

Consumer Site

Subscribe to the blog