The personal information economy

Posted by Belinda Aucott on June 2, 2014

Today we exist smack bang in the middle of a data explosion.

Floating around us is a sea of data – and much of the data that exists is about us. How we use services and what we consume. What we think and where we go. It is a combination of data we’ve given away, and data collected about us by third parties. For organisations that track this data, it is giving them a clearer idea of your customer journey.


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Topics: Data Science

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