Infographic: Why over 9,000 people say you shouldn't ignore those consumer reviews

Posted by Chloe Olewitz on March 2, 2015

We’ve all read a review at some point in our lives, and most of us have even left feedback as customers. But do consumer reviews really make a difference to our purchase decisions? 

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Topics: Consumer Power Tips, News, Infographic

Volunteered Personal Information (VPI) and valuing your personal data

Posted by Kim Anderson on June 10, 2014

Data anxiety is normal. When Google posts a quarterly profit of $15.4 billion, we shake our heads in disbelief. Just how much money are they are making out of selling big data to advertisers? And not just big data, but data about us - obtained in exchange for the 'search' service most of us use daily. Personal data is a hugely successful and growing asset - one that many brands are profiting handsomely from.

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Topics: Consumer Power Tips, Thought Leadership, Marketing, Personal Data Management

What makes us click? Addressing real consumer behaviour

Posted by Belinda Aucott on May 29, 2014

When we visit our local store or sign up to a smartphone plan, what factors influence our decision? Belinda Aucott investigates how rational our habits really are, and gets a bit of advice from Ctrl-Shift's consumer expert Alan Mitchell.

Many people, including policy makers and regulators, believe that if consumers were presented with the right information, they’d automatically make, and carry out the best possible decisions.

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Topics: Consumer Power Tips, Thought Leadership

Next Generation Intermediaries - what do you need to know?

Posted by Belinda Aucott on May 21, 2014

The age of buyer beware is out the window. Next Generation Intermediaries are set to redefine the meaning of a consumer watchdog. 

While some are more innovative than others, Next Gen Intermediaries are now serious players in the retail, travel and energy landscape. Some move you to action while others just aid the consumer decision making process.

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Topics: Consumer Power Tips, Thought Leadership

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