Honeyboomers are enjoying kid-free holidays

Posted by Pureprofile on September 27, 2017

While more and more parents are jet setting without their kids, their length of time away from home remains short.

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Topics: Market Research, News

What Australian Dads Wanted: Father’s Day brunch, but no toiletries please

Posted by Pureprofile on September 4, 2017

Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries, socks & jocks.

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Topics: Market Research, News

What New Zealand Dads Wanted: Father’s Day meal, and don’t forget to acknowledge him

Posted by Emily Bing on September 4, 2017

Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries and clothes.

This Father’s Day dads across New Zealand  probably received a gift voucher or a hug.

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Topics: Market Research, News

Infographic: New Zealand early birds vs night owls

Posted by Emily Bing on August 11, 2017

Our new research findings show that the New Zealand early bird really does catch the worm!

The rich profiling data from Pureprofile between May and June 2017 has uncovered some interesting findings about New Zealanders' preferences for waking up early (early bird) or staying up late (night owl) and other attributes related to these types of people.

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Topics: Market Research, News, Infographic

Same-Sex Marriage: Public Opinion Polls vs. The Sitting Pollies

Posted by Pureprofile on August 1, 2017

If politicians represent the people, why is there so much media noise going on about whether to allow same-sex marriages or not? Perhaps because the politicians are not really doing what they purport to do.

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Topics: Trending Now

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