A quarter of Brits (25 per cent) believe it will take up to 10 years to achieve true gender equality, according to a nationally representative study of 888 U.K adults by global media and technology company Pureprofile.
Almost another 18 per cent of Brits believe that gender equality has already been achieved. This number is largely made up by male respondents, with 21 per cent of men feeling that the U.K has already achieved true gender equality, as opposed to just 13 per cent of women.
Despite these contrasting opinions of whether true gender equality has been achieved or not, it’s clear that both genders are champions of fairness, with 92 per cent of women and 93 per cent of men saying that they do believe in equal rights for men and women.
The difference between age ranges and their opinions on gender equality was not too dissimilar, with the main insights being that those aged 65+ years were the most likely to vote "never" (29 per cent) when asked how long it will take for the U.K to achieve true gender equality.
Social media and industry movements such as #metoo and Time’s Up also received mixed levels of support, with 25 per cent of women strongly supporting the initiatives, while 5 per cent did not. Likewise, 16 per cent of men were strong supporters, with 11 per cent not supporting the movements at all. The strongest supporters were those aged 16-24 years (34 per cent) and those aged 55-64 years being the least likely to back the initiatives (15 per cent). In terms of location, Londoners are the highest supporters of the movement (27 per cent).
On a positive note, it seems mother knows best, with 38 per cent of men and 37 per cent of women voting their mothers as the number one female inspiration in their life. Grandmothers were the next family members held in esteem by women (7 per cent), while men felt their daughters were the next biggest inspiration (5 per cent).
Sadly, 30 per cent of women voted that they don’t have any female role models.