Another ice bucket challenge video and what it teaches us about the value exchange

Posted by Greenbook on September 22, 2014

In this excerpt from the GreenBook blog, we explore Mark Hughes' thoughts on the phenomenon of the ice bucket challenge and what it can teach us about incentives in market research.

By now, not only have you heard of the ALS Ice Bucket Challenge, chances are you’ve participated in the fundraiser, either as a watery victim or a trusted videographer. A viral fundraising sensation that’s dominated social media for the past few weeks, the Ice Bucket Challenge had raised more than $42 million for amyotrophic lateral sclerosis (ALS) as of August 21st.


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Topics: Thought Leadership, Market Research, Value Exchange

How to stop feeling overwhelmed by big data and win with small data

Posted by Kim Anderson on September 17, 2014

Big data doesn’t have to be overwhelming. Instead of crunching numbers and staring at multiple data sources until we can’t see straight, try a simpler strategy: ask your customers. Sixty-five percent of senior execs say their management decisions are based on hard analytics.

But while data can tell us tons about our existing business, no one can help you identify market opportunities more than your customers themselves.

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Topics: Thought Leadership, Marketing, Big data

Volunteered Personal Information (VPI) and valuing your personal data

Posted by Kim Anderson on June 10, 2014

Data anxiety is normal. When Google posts a quarterly profit of $15.4 billion, we shake our heads in disbelief. Just how much money are they are making out of selling big data to advertisers? And not just big data, but data about us - obtained in exchange for the 'search' service most of us use daily. Personal data is a hugely successful and growing asset - one that many brands are profiting handsomely from.

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Topics: Consumer Power Tips, Thought Leadership, Marketing, Personal Data Management

Approaching Singularity - how will the empowered consumer discover products?

Posted by Belinda Aucott on June 6, 2014

With all the hype about Big Data, it’s a great time to look to the future. This leads us to the concept of technological singularity. Pureprofile caught up with digital guru Charles Clapshaw to discuss singularity  - a time when consumers will be empowered to choose how they discover products and services.

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Topics: Thought Leadership, Marketing

What makes us click? Addressing real consumer behaviour

Posted by Belinda Aucott on May 29, 2014

When we visit our local store or sign up to a smartphone plan, what factors influence our decision? Belinda Aucott investigates how rational our habits really are, and gets a bit of advice from Ctrl-Shift's consumer expert Alan Mitchell.

Many people, including policy makers and regulators, believe that if consumers were presented with the right information, they’d automatically make, and carry out the best possible decisions.

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Topics: Consumer Power Tips, Thought Leadership

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