Running a successful digital marketing campaign

Posted by Pureprofile on September 8, 2016

So, what makes a successful digital marketing campaign? Well, there are a few hundred odd factors that can contribute to the success of a campaign. Focusing on the right elements can help you put the pieces of the puzzle together to drive positive results for your business.

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Topics: Marketing, Programmatic, Sparcmedia, Digital Marketing

Branding vs performance

Posted by Pureprofile on August 29, 2016

 

When it comes to marketing activity there is a common trend of separating campaigns into a “branding” bucket or a “performance” bucket.

Why do we segment our activity like this when no matter the specified campaign objective there is only one overall goal – Maximise ROI.

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Topics: Marketing, Sparcmedia, Branding

Programmatic and the Human Element

Posted by Pureprofile on February 26, 2016

Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year - and rightly so! It has changed the way we buy media in the most positive way and maximised time efficiencies for everyone involved. Yet there is a common notion that we solely rely only on the technology to utilise the opportunities Programmatic brings - leaving out the incredible manpower that goes into making everything work.

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Topics: Marketing, Programmatic, Sparcmedia, Digital Advertising

Generate more conversions with this programmatic buying metric

Posted by Pureprofile on January 29, 2016

Being a Performance Manager means you’re most likely working towards a CPA or CPC goal. We’ve found that by introducing the CPMa metric to the plan you can open up possibilities with new publishers and potentially scale up your conversions.

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Topics: Programmatic, Sparcmedia, Digital Advertising

Programmatic ad spend estimated at US$724M in Australia

Posted by Pureprofile on January 6, 2016

The Australian ad market is worth US$13bn a year and according to Econsultancy, programmatic ad spend was predicted to hit $724M in 2015. This accounts for an approximate year on year growth of 25% demonstrating that programmatic is here to stay.

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Topics: Programmatic, Sparcmedia, Digital Advertising

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