So, what makes a successful digital marketing campaign? Well, there are a few hundred odd factors that can contribute to the success of a campaign. Focusing on the right elements can help you put the pieces of the puzzle together to drive positive results for your business.
When it comes to marketing activity there is a common trend of separating campaigns into a “branding” bucket or a “performance” bucket.
Why do we segment our activity like this when no matter the specified campaign objective there is only one overall goal – Maximise ROI.
Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year - and rightly so! It has changed the way we buy media in the most positive way and maximised time efficiencies for everyone involved. Yet there is a common notion that we solely rely only on the technology to utilise the opportunities Programmatic brings - leaving out the incredible manpower that goes into making everything work.
Being a Performance Manager means you’re most likely working towards a CPA or CPC goal. We’ve found that by introducing the CPMa metric to the plan you can open up possibilities with new publishers and potentially scale up your conversions.
The Australian ad market is worth US$13bn a year and according to Econsultancy, programmatic ad spend was predicted to hit $724M in 2015. This accounts for an approximate year on year growth of 25% demonstrating that programmatic is here to stay.