Running a successful digital marketing campaign

Posted by Pureprofile on September 8, 2016

So, what makes a successful digital marketing campaign? Well, there are a few hundred odd factors that can contribute to the success of a campaign. Focusing on the right elements can help you put the pieces of the puzzle together to drive positive results for your business.

Read More

Topics: Marketing, Programmatic, Sparcmedia, Digital Marketing

Programmatic and the Human Element

Posted by Pureprofile on February 26, 2016

Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year - and rightly so! It has changed the way we buy media in the most positive way and maximised time efficiencies for everyone involved. Yet there is a common notion that we solely rely only on the technology to utilise the opportunities Programmatic brings - leaving out the incredible manpower that goes into making everything work.

Read More

Topics: Marketing, Programmatic, Sparcmedia, Digital Advertising

Generate more conversions with this programmatic buying metric

Posted by Pureprofile on January 29, 2016

Being a Performance Manager means you’re most likely working towards a CPA or CPC goal. We’ve found that by introducing the CPMa metric to the plan you can open up possibilities with new publishers and potentially scale up your conversions.

Read More

Topics: Programmatic, Sparcmedia, Digital Advertising

Programmatic ad spend estimated at US$724M in Australia

Posted by Pureprofile on January 6, 2016

The Australian ad market is worth US$13bn a year and according to Econsultancy, programmatic ad spend was predicted to hit $724M in 2015. This accounts for an approximate year on year growth of 25% demonstrating that programmatic is here to stay.

Read More

Topics: Programmatic, Sparcmedia, Digital Advertising

Ad immunity: the thing no one's talking about

Posted by Brooke Hemphill on March 23, 2015

Ads. They’re everywhere today. From the billboards you drive past on the way to work to the sponsored posts in your Facebook feed. Is it any wonder, then, people are increasingly immune to them?

Read More

Topics: Marketing, Big data, Programmatic

Recent Posts

Pureprofile in the news


Let us introduce you
to your customers

Get in touch

Talk to our client
team today

Request quote

Check out the consumer
experience yourself

Consumer Site

Subscribe to the blog