Infographic: New Zealand Christmas Holiday Insights 2017

Posted by Pureprofile on December 7, 2017

New Pureprofile research shows that 92 per cent of New Zealanders are planning to celebrate Christmas with the younger generation being more inclined to get festive (97% of 18-24 year olds versus 87% of 50-59 year olds). Our new research, based on a nationally representative sample of 1,529 adults, found that only 8% of respondents don’t celebrate any religious celebrations during the holidays.

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Topics: Market Research, News, Infographic

Infographic: Australia Christmas Holiday Insights 2017

Posted by Pureprofile on December 7, 2017

Australian retailers can expect a bumper Christmas shopping season, with 92 per cent of women and 84 per cent of men planning to celebrate Christmas. Our new research, based on a nationally representative sample of 3,574 adults, found that only 11 per cent of respondents don’t celebrate any religious celebrations during the December holidays.

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Topics: Market Research, News, Infographic

Honeyboomers are enjoying kid-free holidays

Posted by Pureprofile on September 27, 2017

While more and more parents are jet setting without their kids, their length of time away from home remains short.

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Topics: Market Research, News

What Australian Dads Wanted: Father’s Day brunch, but no toiletries please

Posted by Pureprofile on September 4, 2017

Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries, socks & jocks.

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Topics: Market Research, News

What New Zealand Dads Wanted: Father’s Day meal, and don’t forget to acknowledge him

Posted by Emily Bing on September 4, 2017

Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries and clothes.

This Father’s Day dads across New Zealand  probably received a gift voucher or a hug.

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Topics: Market Research, News

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