Mobile. The M-word. It’s the thing that’s given online panel research one of its biggest challenges to date. But it also presents us with our biggest opportunity to attract and engage real respondents like never before.
Yet when you overlay this with the data from the Q3-Q4 2015 Grit report, which shows well over half all online surveys are not mobile optimised, it’s clear there’s a gap between consumer expectation and what many online research experiences offer today.