IAB Australia & Pureprofile research reveals use of ad blocking technology in Australia is stabilising

Posted by Kelvin Kirk on June 22, 2017

The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

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Topics: Market Research, Media Trading, Digital Marketing, Digital Advertising

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