The shift away from traditional marketing towards customer advocacy means customer insights need to be more collaborative, focusing on a combination of big data and emotion-oriented research.
New research shows that fitness tracking devices are now not just for young healthy people undertaking strenuous physical activities.
How to maximise the effectiveness of your research in a mobile-first, time-poor world.
Tracking studies will only realise their full potential if researchers leverage cutting-edge data collection technology, profiling and analytic techniques. We’re now in a mobile-first world filled with always on, time-poor people.
Here are a few simple steps to follow:
AMSRS interviewed Sagar Soni, Pureprofile's Client Services Director, about the challenges of brand tracker studies. It was originally published by AMSRS on the Research Live blog.
Topics: Market Research
Mobile. The M-word. It’s the thing that’s given online panel research one of its biggest challenges to date. But it also presents us with our biggest opportunity to attract and engage real respondents like never before.
Yet when you overlay this with the data from the Q3-Q4 2015 Grit report, which shows well over half all online surveys are not mobile optimised, it’s clear there’s a gap between consumer expectation and what many online research experiences offer today.