Adapt or die: Why brands need to adopt a more customer-centric approach

Posted by Kelvin Kirk on March 24, 2017

The shift away from traditional marketing towards customer advocacy means customer insights need to be more collaborative, focusing on a combination of big data and emotion-oriented research.

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Topics: Thought Leadership, Market Research, Digital Marketing, Digital Advertising

Infographic: New research shows baby boomers and seniors set Olympic standard in tracking their fitness

Posted by Pureprofile on January 24, 2017

New research shows that fitness tracking devices are now not just for young healthy people undertaking strenuous physical activities. 

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Topics: Market Research, News, Infographic

Realise the power of profiling - five tips to ensure brand tracker studies are relevant

Posted by Sagar Soni, Client Service Director on August 29, 2016

How to maximise the effectiveness of your research in a mobile-first, time-poor world.

Tracking studies will only realise their full potential if researchers leverage cutting-edge data collection technology, profiling and analytic techniques. We’re now in a mobile-first world filled with always on, time-poor people. 

Here are a few simple steps to follow:

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Topics: Market Research, Tracker Studies

Challenges facing brand tracker studies and how to overcome them

Posted by Pureprofile on August 12, 2016

AMSRS interviewed Sagar Soni, Pureprofile's Client Services Director, about the challenges of brand tracker studies. It was originally published by AMSRS on the Research Live blog.

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Topics: Market Research

The simple shift in mindset that’ll transform how you approach mobile research

Posted by Sagar Soni, Client Service Director on June 7, 2016

Mobile. The M-word. It’s the thing that’s given online panel research one of its biggest challenges to date. But it also presents us with our biggest opportunity to attract and engage real respondents like never before.

According to last year’s Deloitte Mobile Consumer Survey, almost 80% of Australians own a smartphone, followed by 76% of Britons and 70% of Americans.

Yet when you overlay this with the data from the Q3-Q4 2015 Grit report, which shows well over half all online surveys are not mobile optimised, it’s clear there’s a gap between consumer expectation and what many online research experiences offer today.

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Topics: Market Research, Data Quality, Mobile

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