One in four Australians watch sponsored video content

Posted by Pureprofile on October 27, 2017

New research from Pureprofile and FreshFocus uncovers how Australian’s consume video content. Key insights and take-aways include:

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Topics: Market Research, Digital Marketing, Digital Advertising, Video

The factors that lead to better data quality in online panels

Posted by Emily Bing on October 26, 2017

Last month Pureprofile partnered with Michael Wells, Graduate Consultant at TRA, and Dr Catherine Frethey-Bentham, Senior Lecturer at the University of Auckland Business School to deliver a presentation at the Research Association of New Zealand conference titled ‘Money talks, but will I?’. The presentation was largely based on Michael’s Masters dissertation which identified the contributing factors that lead to better data quality in online panels.

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Topics: Market Research, Data Quality

Honeyboomers are enjoying kid-free holidays

Posted by Pureprofile on September 27, 2017

While more and more parents are jet setting without their kids, their length of time away from home remains short.

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Topics: Market Research, News

What Australian Dads Wanted: Father’s Day brunch, but no toiletries please

Posted by Pureprofile on September 4, 2017

Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries, socks & jocks.

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Topics: Market Research, News

What New Zealand Dads Wanted: Father’s Day meal, and don’t forget to acknowledge him

Posted by Emily Bing on September 4, 2017

Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries and clothes.

This Father’s Day dads across New Zealand  probably received a gift voucher or a hug.

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Topics: Market Research, News

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