IAB Australia & Pureprofile research reveals use of ad blocking technology in Australia is stabilising

Posted by Kelvin Kirk on June 22, 2017

The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

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Topics: Market Research, Media Trading, Digital Marketing, Digital Advertising

Pureprofile on mapping the ever-changing consumer

Posted by Pureprofile on June 14, 2017

Originally published on StopPressNZ

With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.

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Topics: Market Research, Big data, Continual Profiling

Using consumer insights for superior business intelligence

Posted by Kelvin Kirk on May 4, 2017

With consumers disseminating vast amounts of data at incredible speed and volume, today’s researchers have a unique opportunity to help clients make decisions based on facts and research that go beyond customer opinion.

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Topics: Thought Leadership, Market Research, Big data, Digital Marketing, Digital Advertising, Continual Profiling

Adapt or die: Why brands need to adopt a more customer-centric approach

Posted by Kelvin Kirk on March 24, 2017

The shift away from traditional marketing towards customer advocacy means customer insights need to be more collaborative, focusing on a combination of big data and emotion-oriented research.

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Topics: Thought Leadership, Market Research, Digital Marketing, Digital Advertising

Infographic: New research shows baby boomers and seniors set Olympic standard in tracking their fitness

Posted by Pureprofile on January 24, 2017

New research shows that fitness tracking devices are now not just for young healthy people undertaking strenuous physical activities. 

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Topics: Market Research, News, Infographic

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