What Australian Dads Wanted: Father’s Day brunch, but no toiletries please

Posted by Pureprofile on September 4, 2017

Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries, socks & jocks.

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Topics: Market Research, News

What New Zealand Dads Wanted: Father’s Day meal, and don’t forget to acknowledge him

Posted by Emily Bing on September 4, 2017

Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries and clothes.

This Father’s Day dads across New Zealand  probably received a gift voucher or a hug.

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Topics: Market Research, News

Infographic: New Zealand early birds vs night owls

Posted by Emily Bing on August 11, 2017

Our new research findings show that the New Zealand early bird really does catch the worm!

The rich profiling data from Pureprofile between May and June 2017 has uncovered some interesting findings about New Zealanders' preferences for waking up early (early bird) or staying up late (night owl) and other attributes related to these types of people.

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Topics: Market Research, News, Infographic

Infographic: Early birds vs night owls

Posted by Pureprofile on July 27, 2017

Our new research findings show that the early bird really does catch the worm!

The rich profiling data from Pureprofile between May and June 2017 has uncovered some interesting findings about Australians' preferences for waking up early (early bird) or staying up late (night owl) and other attributes related to these types of people.

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Topics: Market Research, News, Infographic

IAB Australia & Pureprofile research reveals use of ad blocking technology in Australia is stabilising

Posted by Kelvin Kirk on June 22, 2017

The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

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Topics: Market Research, Media Trading, Digital Marketing, Digital Advertising

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