Pureprofile launches next generation research panel in New Zealand

Posted by Pureprofile on May 23, 2016

Pureprofile is excited to announce the launch of its innovative New Zealand research panel in partnership with fuel rewards program AA Smartfuel.  

The Pureprofile NZ panel is built from AA Smartfuel’s 2.1m cardholders – covering more than half the NZ population aged over 16 – and is backed by one of the largest, most engaged loyalty programs in the country.

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Topics: News, Investor News

3 things Australia should focus on to become a world leader in tech innovation

Posted by Laura Simpson on April 1, 2016

The Australian government's current focus on the 'Ideas Boom' has put technology and innovation at the heart of the national conversation. But while the talk is positive, many in the tech space have their own views on whether Australia is making the transition from resources boom to ideas boom quick enough. What can we do today to make Australia a world leader of innovation tomorrow?

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Topics: Business, Investor News, Finance & Corporate

Pureprofile appoints Andrew Edwards as Chairman

Posted by Pureprofile on March 24, 2016

The Board of Pureprofile Ltd  is pleased to announce it has appointed Andrew Edwards as Non-Executive Chairman, effective 1 April 2016.

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Topics: Press Releases, Investor News

Pureprofile acquires Effective Measure ANZ assets

Posted by Pureprofile on February 23, 2016

Acquisition rapidly scales Pureprofile’s data capture capabilities to create millions of targetable digital consumer profiles

Pureprofile is pleased to announce it has acquired the Australia and New Zealand assets of Effective Measure International – a significant move that will offer enhanced consumer targeting and insights solutions to major brands and publishers.

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Topics: Investor News

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