Infographic: Early birds vs night owls

Posted by Pureprofile on July 27, 2017

Our new research findings show that the early bird really does catch the worm!

The rich profiling data from Pureprofile between May and June 2017 has uncovered some interesting findings about Australians' preferences for waking up early (early bird) or staying up late (night owl) and other attributes related to these types of people.

Read More

Topics: Market Research, News, Infographic

Infographic: New research shows baby boomers and seniors set Olympic standard in tracking their fitness

Posted by Pureprofile on January 24, 2017

New research shows that fitness tracking devices are now not just for young healthy people undertaking strenuous physical activities. 

Read More

Topics: Market Research, News, Infographic

Infographic: Australians expect economic fallout if Trump wins US election

Posted by Pureprofile on September 8, 2016

  • Over two-thirds of Australians support Hillary Clinton - only 15% for Trump.
  • One in five Australians expect Trump to secure US presidency.
  • Australian men are twice as likely to support Trump than women.
  • Top US policy areas are gun control, immigration and the economy.
  • Younger Australians most interested in US policy decision-making.

The majority of Australians anticipate a negative or very negative impact on the local economy if Donald Trump wins the US presidential election according to the latest research conducted by leading online research provider, Pureprofile.

Read More

Topics: Trending Now, News, Infographic

Infographic: Why over 9,000 people say you shouldn't ignore those consumer reviews

Posted by Chloe Olewitz on March 2, 2015

We’ve all read a review at some point in our lives, and most of us have even left feedback as customers. But do consumer reviews really make a difference to our purchase decisions? 

Read More

Topics: Consumer Power Tips, News, Infographic

Infographic: 5 surprising things couples need to agree on

Posted by Chloe Olewitz on February 13, 2015

In the spirit of Valentine’s Day, Pureprofile asked almost 5,000 Australians how they matched up with their partners across 21 characteristics. We’ve all heard the old adage that opposites attract, but does difference really drive desire?

Read More

Topics: Trending Now, News, Infographic

Recent Posts

Pureprofile in the news


Let us introduce you
to your customers

Get in touch

Talk to our client
team today

Request quote

Check out the consumer
experience yourself

Consumer Site

Subscribe to the blog