Infographic: New Zealand Christmas Holiday Insights 2017

Posted by Pureprofile on December 7, 2017

New Pureprofile research shows that 92 per cent of New Zealanders are planning to celebrate Christmas with the younger generation being more inclined to get festive (97% of 18-24 year olds versus 87% of 50-59 year olds). Our new research, based on a nationally representative sample of 1,529 adults, found that only 8% of respondents don’t celebrate any religious celebrations during the holidays.

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Topics: Market Research, News, Infographic

Infographic: Australia Christmas Holiday Insights 2017

Posted by Pureprofile on December 7, 2017

Australian retailers can expect a bumper Christmas shopping season, with 92 per cent of women and 84 per cent of men planning to celebrate Christmas. Our new research, based on a nationally representative sample of 3,574 adults, found that only 11 per cent of respondents don’t celebrate any religious celebrations during the December holidays.

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Topics: Market Research, News, Infographic

Infographic: New Zealand early birds vs night owls

Posted by Emily Bing on August 11, 2017

Our new research findings show that the New Zealand early bird really does catch the worm!

The rich profiling data from Pureprofile between May and June 2017 has uncovered some interesting findings about New Zealanders' preferences for waking up early (early bird) or staying up late (night owl) and other attributes related to these types of people.

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Topics: Market Research, News, Infographic

Infographic: Early birds vs night owls

Posted by Pureprofile on July 27, 2017

Our new research findings show that the early bird really does catch the worm!

The rich profiling data from Pureprofile between May and June 2017 has uncovered some interesting findings about Australians' preferences for waking up early (early bird) or staying up late (night owl) and other attributes related to these types of people.

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Topics: Market Research, News, Infographic

Infographic: New research shows baby boomers and seniors set Olympic standard in tracking their fitness

Posted by Pureprofile on January 24, 2017

New research shows that fitness tracking devices are now not just for young healthy people undertaking strenuous physical activities. 

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Topics: Market Research, News, Infographic

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