Generate more conversions with this programmatic buying metric

Posted by Pureprofile on January 29, 2016

Being a Performance Manager means you’re most likely working towards a CPA or CPC goal. We’ve found that by introducing the CPMa metric to the plan you can open up possibilities with new publishers and potentially scale up your conversions.

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Topics: Programmatic, Sparcmedia, Digital Advertising

Programmatic ad spend estimated at US$724M in Australia

Posted by Pureprofile on January 6, 2016

The Australian ad market is worth US$13bn a year and according to Econsultancy, programmatic ad spend was predicted to hit $724M in 2015. This accounts for an approximate year on year growth of 25% demonstrating that programmatic is here to stay.

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Topics: Programmatic, Sparcmedia, Digital Advertising

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