The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.
With consumers disseminating vast amounts of data at incredible speed and volume, today’s researchers have a unique opportunity to help clients make decisions based on facts and research that go beyond customer opinion.
The shift away from traditional marketing towards customer advocacy means customer insights need to be more collaborative, focusing on a combination of big data and emotion-oriented research.
Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year - and rightly so! It has changed the way we buy media in the most positive way and maximised time efficiencies for everyone involved. Yet there is a common notion that we solely rely only on the technology to utilise the opportunities Programmatic brings - leaving out the incredible manpower that goes into making everything work.
Being a Performance Manager means you’re most likely working towards a CPA or CPC goal. We’ve found that by introducing the CPMa metric to the plan you can open up possibilities with new publishers and potentially scale up your conversions.