We’ve all read a review at some point in our lives, and most of us have even left feedback as customers. But do consumer reviews really make a difference to our purchase decisions?
Data anxiety is normal. When Google posts a quarterly profit of $15.4 billion, we shake our heads in disbelief. Just how much money are they are making out of selling big data to advertisers? And not just big data, but data about us - obtained in exchange for the 'search' service most of us use daily. Personal data is a hugely successful and growing asset - one that many brands are profiting handsomely from.
When we visit our local store or sign up to a smartphone plan, what factors influence our decision? Belinda Aucott investigates how rational our habits really are, and gets a bit of advice from Ctrl-Shift's consumer expert Alan Mitchell.
Many people, including policy makers and regulators, believe that if consumers were presented with the right information, they’d automatically make, and carry out the best possible decisions.
The age of buyer beware is out the window. Next Generation Intermediaries are set to redefine the meaning of a consumer watchdog.
While some are more innovative than others, Next Gen Intermediaries are now serious players in the retail, travel and energy landscape. Some move you to action while others just aid the consumer decision making process.