Branding vs performance

Posted by Pureprofile on August 29, 2016

 

When it comes to marketing activity there is a common trend of separating campaigns into a “branding” bucket or a “performance” bucket.

Why do we segment our activity like this when no matter the specified campaign objective there is only one overall goal – Maximise ROI.

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Topics: Marketing, Sparcmedia, Branding

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