By Nikki Quail, Founder and Managing Director, Fresh Focus NZ
The subject of mobile in the path to purchase emerged as a common theme in the conversations Fresh Focus were having whilst presenting the adtech funded report: Behind the Device.
Behind the Device is an in-depth study of smartphones in NZ. It covers topics from a day in the life of a NZ smartphone, usage and attitudes of smartphones to a full segmentation of the NZ smartphone population. But where it stopped was digging deeper into the role of smartphones in a category specific customer journey. So we decided to go back to NZ smartphone users and ask them about that.
To learn more about these recent findings read the Pureprofile and Fresh Focus study "Behind the Device".