Pureprofile launches next generation research panel in New Zealand

Posted by Pureprofile on May 23, 2016

Pureprofile is excited to announce the launch of its innovative New Zealand research panel in partnership with fuel rewards program AA Smartfuel.  

The Pureprofile NZ panel is built from AA Smartfuel’s 2.1m cardholders – covering more than half the NZ population aged over 16 – and is backed by one of the largest, most engaged loyalty programs in the country.



Combining Pureprofile's best-in-class panel and consumer profiling technology with AA Smartfuel's deep engagement with New Zealanders, the panel gives members accelerated Smartfuel discounts for participating in online surveys. This approach has allowed Pureprofile and AA Smartfuel to quickly launch and scale a large, nationally-representative consumer research panel that delivers quality data.

How it works:

  • Members sign up to www.pureprofile.com/nz – by invitation, referral or the Pureprofile homepage.
  • Members build their profiles by answering questions about their attributes, purchases and preferences.
  • Pureprofile uses this profile data to match them to market research campaigns, insights and content.
  • AA Smartfuel cardholders and AA Members earn bonus AA Smartfuel discounts, which can be redeemed at BP or Caltex stations nationwide.

Pureprofile CEO Paul Chan says: “Pureprofile has been a market-leader in online research in Australia for more than a decade, and now we’re bringing the same unique approach to New Zealand.

“AA Smartfuel is a household name in New Zealand, and complements the Pureprofile technology perfectly. It offers consumers a way to save money by earning fuel discounts for participating in research that helps shape the products and services they use and helps researchers and marketers access highly-engaged consumer segments."


Ian Sutcliffe, Director of AA Smartfuel, says: “Our cardholders are smart, engaged and represent a large proportion of New Zealand consumers. We’re excited to be partnering with Pureprofile to give our cardholders a place to have their say while being fairly rewarded for participating in valuable consumer research.”

Pureprofile appoints New Zealand Account Director

Heading the Pureprofile New Zealand office is Account Director Emily Bing, who will focus solely on helping NZ clients deliver market-leading research projects. Emily has more than 12 years' experience in the research industry, working across a diverse range of sectors, client portfolios and projects, including social research and government, tourism, tertiary education, finance and insurance.

"I'm really excited about being part of the Pureprofile New Zealand launch. The company’s commitment to innovation and the consumer survey experience is incredible, and I'm really looking forward to helping tell the fascinating Pureprofile story to the NZ market,” says Bing. 




Topics: News, Investor News

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