Programmatic and the Human Element

Posted by Pureprofile on February 26, 2016

Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year - and rightly so! It has changed the way we buy media in the most positive way and maximised time efficiencies for everyone involved. Yet there is a common notion that we solely rely only on the technology to utilise the opportunities Programmatic brings - leaving out the incredible manpower that goes into making everything work.

A big misconception for clients who are new to programmatic is the idea of ‘set and forget’. That once you sign-off on a programmatic campaign, it is trafficked and left to run its course until the entire campaign budget is spent. For most trading desks, this could not be further from the truth. A programmatic campaign could not perform without the people involved who are constantly monitoring and optimising these campaigns on a daily basis.

 

Read the full article on Sparcmedia > 

 

 

Topics: Marketing, Programmatic, Sparcmedia, Digital Advertising

Woman completing research survey on smartphone
SEE ALL NEWS ARTICLES

Let us introduce you
to your customers

Get in touch

Talk to our client
team today

Request quote

Check out the consumer
experience yourself

Consumer Site

Subscribe to the blog