Programmatic ad spend estimated at US$724M in Australia

Posted by Pureprofile on January 6, 2016

The Australian ad market is worth US$13bn a year and according to Econsultancy, programmatic ad spend was predicted to hit $724M in 2015. This accounts for an approximate year on year growth of 25% demonstrating that programmatic is here to stay.

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Almost seven in ten online Australians use three or more devices to access the internet and almost a quarter (23%) use five or more. Brands need to consider multiple devices/platforms for targeting their potential customers online.

Read the full article on Sparcmedia > 

 

 

Topics: Programmatic, Sparcmedia, Digital Advertising

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