Infographic: Early birds vs night owls

Posted by Pureprofile on July 27, 2017

Our new research findings show that the early bird really does catch the worm!

The rich profiling data from Pureprofile between May and June 2017 has uncovered some interesting findings about Australians' preferences for waking up early (early bird) or staying up late (night owl) and other attributes related to these types of people.

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Topics: Market Research, News, Infographic

IAB Australia & Pureprofile research reveals use of ad blocking technology in Australia is stabilising

Posted by Kelvin Kirk on June 22, 2017

The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

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Topics: Market Research, Media Trading, Digital Marketing, Digital Advertising

Pureprofile on mapping the ever-changing consumer

Posted by Pureprofile on June 14, 2017

Originally published on StopPressNZ

With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.

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Topics: Market Research, Big data, Continual Profiling

Using consumer insights for superior business intelligence

Posted by Kelvin Kirk on May 4, 2017

With consumers disseminating vast amounts of data at incredible speed and volume, today’s researchers have a unique opportunity to help clients make decisions based on facts and research that go beyond customer opinion.

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Topics: Thought Leadership, Market Research, Big data, Digital Marketing, Digital Advertising, Continual Profiling

The role of mobile in the path to purchase – why you need to invest now

Posted by Pureprofile on May 2, 2017

 

By Nikki Quail, Founder and Managing Director, Fresh Focus NZ

The subject of mobile in the path to purchase emerged as a common theme in the conversations Fresh Focus were having whilst presenting the adtech funded report: Behind the Device.

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Topics: Mobile

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