With consumers disseminating vast amounts of data at incredible speed and volume, today’s researchers have a unique opportunity to help clients make decisions based on facts and research that go beyond customer opinion.
By Nikki Quail, Founder and Managing Director, Fresh Focus NZ
The subject of mobile in the path to purchase emerged as a common theme in the conversations Fresh Focus were having whilst presenting the adtech funded report: Behind the Device.
The shift away from traditional marketing towards customer advocacy means customer insights need to be more collaborative, focusing on a combination of big data and emotion-oriented research.
New research shows that fitness tracking devices are now not just for young healthy people undertaking strenuous physical activities.
Pureprofile Limited (ASX: PPL), a leading provider of data, insights, programmatic and lead generation solutions, has thrown its support behind consumers gaining control of their own data, as recommended in the Productivity Commission’s draft report released this month.