Using consumer insights for superior business intelligence

Posted by Kelvin Kirk on May 4, 2017

With consumers disseminating vast amounts of data at incredible speed and volume, today’s researchers have a unique opportunity to help clients make decisions based on facts and research that go beyond customer opinion.

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Topics: Thought Leadership, Market Research, Big data, Digital Marketing, Digital Advertising, Continual Profiling

The role of mobile in the path to purchase – why you need to invest now

Posted by Pureprofile on May 2, 2017

 

By Nikki Quail, Founder and Managing Director, Fresh Focus NZ

The subject of mobile in the path to purchase emerged as a common theme in the conversations Fresh Focus were having whilst presenting the adtech funded report: Behind the Device.

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Topics: Mobile

Adapt or die: Why brands need to adopt a more customer-centric approach

Posted by Kelvin Kirk on March 24, 2017

The shift away from traditional marketing towards customer advocacy means customer insights need to be more collaborative, focusing on a combination of big data and emotion-oriented research.

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Topics: Thought Leadership, Market Research, Digital Marketing, Digital Advertising

Infographic: New research shows baby boomers and seniors set Olympic standard in tracking their fitness

Posted by Pureprofile on January 24, 2017

New research shows that fitness tracking devices are now not just for young healthy people undertaking strenuous physical activities. 

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Topics: Market Research, News, Infographic

Pureprofile throws support behind open data for consumers

Posted by Pureprofile on December 5, 2016

Pureprofile Limited (ASX: PPL), a leading provider of data, insights, programmatic and lead generation solutions, has thrown its support behind consumers gaining control of their own data, as recommended in the Productivity Commission’s draft report released this month.

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Topics: Personal Data Management, Big data, Press Releases

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