Sagar Soni, Client Service Director

Recent Posts

Realise the power of profiling - five tips to ensure brand tracker studies are relevant

Posted by Sagar Soni, Client Service Director on August 29, 2016

How to maximise the effectiveness of your research in a mobile-first, time-poor world.

Tracking studies will only realise their full potential if researchers leverage cutting-edge data collection technology, profiling and analytic techniques. We’re now in a mobile-first world filled with always on, time-poor people. 

Here are a few simple steps to follow:

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Topics: Market Research, Tracker Studies

The simple shift in mindset that’ll transform how you approach mobile research

Posted by Sagar Soni, Client Service Director on June 7, 2016

Mobile. The M-word. It’s the thing that’s given online panel research one of its biggest challenges to date. But it also presents us with our biggest opportunity to attract and engage real respondents like never before.

According to last year’s Deloitte Mobile Consumer Survey, almost 80% of Australians own a smartphone, followed by 76% of Britons and 70% of Americans.

Yet when you overlay this with the data from the Q3-Q4 2015 Grit report, which shows well over half all online surveys are not mobile optimised, it’s clear there’s a gap between consumer expectation and what many online research experiences offer today.

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Topics: Market Research, Data Quality, Mobile

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