Pureprofile Limited is a data insights and programmatic media company. The Company's principal products and services include data and insights, which is engaged in conducting market research and providing research technology platforms, and Programmatic Media, which is engaged in buying and re-selling advertising inventory. The Company delivers marketing solutions for brands, publishers and researchers. The Company has presence in Australia, Europe and the United States.
Recent Posts

Running a successful digital marketing campaign

Posted by Pureprofile on September 8, 2016

So, what makes a successful digital marketing campaign? Well, there are a few hundred odd factors that can contribute to the success of a campaign. Focusing on the right elements can help you put the pieces of the puzzle together to drive positive results for your business.

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Topics: Marketing, Programmatic, Sparcmedia, Digital Marketing

Infographic: Australians expect economic fallout if Trump wins US election

Posted by Pureprofile on September 8, 2016

  • Over two-thirds of Australians support Hillary Clinton - only 15% for Trump.
  • One in five Australians expect Trump to secure US presidency.
  • Australian men are twice as likely to support Trump than women.
  • Top US policy areas are gun control, immigration and the economy.
  • Younger Australians most interested in US policy decision-making.

The majority of Australians anticipate a negative or very negative impact on the local economy if Donald Trump wins the US presidential election according to the latest research conducted by leading online research provider, Pureprofile.

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Topics: Trending Now, News, Infographic

Branding vs performance

Posted by Pureprofile on August 29, 2016


When it comes to marketing activity there is a common trend of separating campaigns into a “branding” bucket or a “performance” bucket.

Why do we segment our activity like this when no matter the specified campaign objective there is only one overall goal – Maximise ROI.

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Topics: Marketing, Sparcmedia, Branding

Challenges facing brand tracker studies and how to overcome them

Posted by Pureprofile on August 12, 2016

AMSRS interviewed Sagar Soni, Pureprofile's Client Services Director, about the challenges of brand tracker studies. It was originally published by AMSRS on the Research Live blog.

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Topics: Market Research

Pureprofile launches next generation research panel in New Zealand

Posted by Pureprofile on May 23, 2016

Pureprofile is excited to announce the launch of its innovative New Zealand research panel in partnership with fuel rewards program AA Smartfuel.  

The Pureprofile NZ panel is built from AA Smartfuel’s 2.1m cardholders – covering more than half the NZ population aged over 16 – and is backed by one of the largest, most engaged loyalty programs in the country.

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Topics: News, Investor News

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