Pureprofile

Pureprofile Limited is a data insights and programmatic media company. The Company's principal products and services include data and insights, which is engaged in conducting market research and providing research technology platforms, and Programmatic Media, which is engaged in buying and re-selling advertising inventory. The Company delivers marketing solutions for brands, publishers and researchers. The Company has presence in Australia, Europe and the United States.
Recent Posts

Pureprofile throws support behind open data for consumers

Posted by Pureprofile on December 5, 2016

Pureprofile Limited (ASX: PPL), a leading provider of data, insights, programmatic and lead generation solutions, has thrown its support behind consumers gaining control of their own data, as recommended in the Productivity Commission’s draft report released this month.

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Topics: Personal Data Management, Big data, Press Releases

Pureprofile named in Deloitte Technology Fast 50 awards

Posted by Pureprofile on November 23, 2016

Leading Provider Data, Insights, Programmatic and Lead Generation solutions Named among Fastest Growing Technology Companies in Australia

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Topics: News

Running a successful digital marketing campaign

Posted by Pureprofile on September 8, 2016

So, what makes a successful digital marketing campaign? Well, there are a few hundred odd factors that can contribute to the success of a campaign. Focusing on the right elements can help you put the pieces of the puzzle together to drive positive results for your business.

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Topics: Marketing, Programmatic, Sparcmedia, Digital Marketing

Infographic: Australians expect economic fallout if Trump wins US election

Posted by Pureprofile on September 8, 2016

  • Over two-thirds of Australians support Hillary Clinton - only 15% for Trump.
  • One in five Australians expect Trump to secure US presidency.
  • Australian men are twice as likely to support Trump than women.
  • Top US policy areas are gun control, immigration and the economy.
  • Younger Australians most interested in US policy decision-making.

The majority of Australians anticipate a negative or very negative impact on the local economy if Donald Trump wins the US presidential election according to the latest research conducted by leading online research provider, Pureprofile.

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Topics: Trending Now, News, Infographic

Branding vs performance

Posted by Pureprofile on August 29, 2016

 

When it comes to marketing activity there is a common trend of separating campaigns into a “branding” bucket or a “performance” bucket.

Why do we segment our activity like this when no matter the specified campaign objective there is only one overall goal – Maximise ROI.

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Topics: Marketing, Sparcmedia, Branding

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