New Pureprofile research shows that 92 per cent of New Zealanders are planning to celebrate Christmas with the younger generation being more inclined to get festive (97% of 18-24 year olds versus 87% of 50-59 year olds). Our new research, based on a nationally representative sample of 1,529 adults, found that only 8% of respondents don’t celebrate any religious celebrations during the holidays.
Australian retailers can expect a bumper Christmas shopping season, with 92 per cent of women and 84 per cent of men planning to celebrate Christmas. Our new research, based on a nationally representative sample of 3,574 adults, found that only 11 per cent of respondents don’t celebrate any religious celebrations during the December holidays.
New research from Pureprofile and FreshFocus uncovers how Australian’s consume video content. Key insights and take-aways include:
While more and more parents are jet setting without their kids, their length of time away from home remains short.
Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries, socks & jocks.