Pureprofile

Pureprofile Limited is a data insights and programmatic media company. The Company's principal products and services include data and insights, which is engaged in conducting market research and providing research technology platforms, and Programmatic Media, which is engaged in buying and re-selling advertising inventory. The Company delivers marketing solutions for brands, publishers and researchers. The Company has presence in Australia, Europe and the United States.
Recent Posts

Same-Sex Marriage: Public Opinion Polls vs. The Sitting Pollies

Posted by Pureprofile on August 1, 2017

If politicians represent the people, why is there so much media noise going on about whether to allow same-sex marriages or not? Perhaps because the politicians are not really doing what they purport to do.

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Topics: Trending Now

Infographic: Early birds vs night owls

Posted by Pureprofile on July 27, 2017

Our new research findings show that the early bird really does catch the worm!

The rich profiling data from Pureprofile between May and June 2017 has uncovered some interesting findings about Australians' preferences for waking up early (early bird) or staying up late (night owl) and other attributes related to these types of people.

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Topics: Market Research, News, Infographic

Pureprofile on mapping the ever-changing consumer

Posted by Pureprofile on June 14, 2017

Originally published on StopPressNZ

With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.

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Topics: Market Research, Big data, Continual Profiling

The role of mobile in the path to purchase – why you need to invest now

Posted by Pureprofile on May 2, 2017

 

By Nikki Quail, Founder and Managing Director, Fresh Focus NZ

The subject of mobile in the path to purchase emerged as a common theme in the conversations Fresh Focus were having whilst presenting the adtech funded report: Behind the Device.

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Topics: Mobile

Infographic: New research shows baby boomers and seniors set Olympic standard in tracking their fitness

Posted by Pureprofile on January 24, 2017

New research shows that fitness tracking devices are now not just for young healthy people undertaking strenuous physical activities. 

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Topics: Market Research, News, Infographic

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