Emily Bing

New Zealand Account Director
Recent Posts

The factors that lead to better data quality in online panels

Posted by Emily Bing on October 26, 2017

Last month Pureprofile partnered with Michael Wells, Graduate Consultant at TRA, and Dr Catherine Frethey-Bentham, Senior Lecturer at the University of Auckland Business School to deliver a presentation at the Research Association of New Zealand conference titled ‘Money talks, but will I?’. The presentation was largely based on Michael’s Masters dissertation which identified the contributing factors that lead to better data quality in online panels.

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Topics: Market Research, Data Quality

What New Zealand Dads Wanted: Father’s Day meal, and don’t forget to acknowledge him

Posted by Emily Bing on September 4, 2017

Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries and clothes.

This Father’s Day dads across New Zealand  probably received a gift voucher or a hug.

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Topics: Market Research, News

Infographic: New Zealand early birds vs night owls

Posted by Emily Bing on August 11, 2017

Our new research findings show that the New Zealand early bird really does catch the worm!

The rich profiling data from Pureprofile between May and June 2017 has uncovered some interesting findings about New Zealanders' preferences for waking up early (early bird) or staying up late (night owl) and other attributes related to these types of people.

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Topics: Market Research, News, Infographic

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