Last month Pureprofile partnered with Michael Wells, Graduate Consultant at TRA, and Dr Catherine Frethey-Bentham, Senior Lecturer at the University of Auckland Business School to deliver a presentation at the Research Association of New Zealand conference titled ‘Money talks, but will I?’. The presentation was largely based on Michael’s Masters dissertation which identified the contributing factors that lead to better data quality in online panels.
Pureprofile conducted new research that revealed dads prefer personal acknowledgements to toiletries and clothes.
This Father’s Day dads across New Zealand probably received a gift voucher or a hug.
Our new research findings show that the New Zealand early bird really does catch the worm!
The rich profiling data from Pureprofile between May and June 2017 has uncovered some interesting findings about New Zealanders' preferences for waking up early (early bird) or staying up late (night owl) and other attributes related to these types of people.