Big data, meet little data. The two of you are going to need each other more in 2016 than ever before.
Ads. They’re everywhere today. From the billboards you drive past on the way to work to the sponsored posts in your Facebook feed. Is it any wonder, then, people are increasingly immune to them?
That publishers of websites, apps and technology platforms have been collecting data from us is not news to anyone. Today’s tech savvy consumer knows about cookies, retargeting and how those Facebook ads pop up in their newsfeed. But what they don’t necessarily know is the extent to which their data is being collected and used.
“How people buy things has changed profoundly — yet the fundamental thinking about consumer decision making and marketing has not.” Itamar Simonson and Emanuel Rosen, Absolute Value
Today’s marketing model hasn’t changed all that much in recent years.
It looks different compared to, say, the 1970s, but it has largely been frankensteined as marketers try to bring together long established practices and technological advances.