Belinda Aucott

Recent Posts

Approaching Singularity - how will the empowered consumer discover products?

Posted by Belinda Aucott on June 6, 2014

With all the hype about Big Data, it’s a great time to look to the future. This leads us to the concept of technological singularity. Pureprofile caught up with digital guru Charles Clapshaw to discuss singularity  - a time when consumers will be empowered to choose how they discover products and services.

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Topics: Thought Leadership, Marketing

The personal information economy

Posted by Belinda Aucott on June 2, 2014

Today we exist smack bang in the middle of a data explosion.

Floating around us is a sea of data – and much of the data that exists is about us. How we use services and what we consume. What we think and where we go. It is a combination of data we’ve given away, and data collected about us by third parties. For organisations that track this data, it is giving them a clearer idea of your customer journey.


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Topics: Data Science

What makes us click? Addressing real consumer behaviour

Posted by Belinda Aucott on May 29, 2014

When we visit our local store or sign up to a smartphone plan, what factors influence our decision? Belinda Aucott investigates how rational our habits really are, and gets a bit of advice from Ctrl-Shift's consumer expert Alan Mitchell.

Many people, including policy makers and regulators, believe that if consumers were presented with the right information, they’d automatically make, and carry out the best possible decisions.

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Topics: Consumer Power Tips, Thought Leadership

Next Generation Intermediaries - what do you need to know?

Posted by Belinda Aucott on May 21, 2014

The age of buyer beware is out the window. Next Generation Intermediaries are set to redefine the meaning of a consumer watchdog. 

While some are more innovative than others, Next Gen Intermediaries are now serious players in the retail, travel and energy landscape. Some move you to action while others just aid the consumer decision making process.

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Topics: Consumer Power Tips, Thought Leadership

Online thrills - the maturing market for Decision Support Services

Posted by Belinda Aucott on May 20, 2014

Browsing for a holiday online has become, quite frankly, addictive. In fact shopping for anything online has the ability to make you downright obsessive. That’s because as consumers we're pretty curious creatures. Now that markets are becoming more fluid conversations, it’s hard not to listen in, or at least eavesdrop a little.

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Topics: Thought Leadership

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