One in four Australians watch sponsored video content

Posted by Pureprofile on October 27, 2017

New research from Pureprofile and FreshFocus uncovers how Australian’s consume video content. Key insights and take-aways include:

  1. Short-form video content has arrived and presents significant opportunities for brand marketers
    1. 1 in 4 Australians claim they constantly watch short-form video throughout the day
    2. Mobile is how the majority view short-form video with 3 out of 4 Australians viewing this way.
  2. Reach non Europeans through non-traditional media - social media channels offer the unique ability to have a direct conversation with this increasingly powerful buying demographic
  3. Video plays a significant role in the consumer path to purchase even if you can’t always attribute it to a sale
  4. Over ever-evolving relationship with video continues to impact how brands are and should be communicating with customers.
  5. Make every brand experience significant - make it easy to find your product/services with video and tell your story through this powerful medium

Download the presentation from the Modern Marketing Summit.


Topics: Market Research, Digital Marketing, Digital Advertising, Video

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