Australian retailers can expect a bumper Christmas shopping season, with 92 per cent of women and 84 per cent of men planning to celebrate Christmas. Our new research, based on a nationally representative sample of 3,574 adults, found that only 11 per cent of respondents don’t celebrate any religious celebrations during the December holidays.
The insights reveal what is appearing on Santa’s wish list. The top desired gift (aside from money) that women would like to receive is a gift card (34 per cent), followed by clothing (27 per cent), and jewellery and fragrance, both at 24 per cent. Clothing was the top desired gift for men, with 23 per cent asking Santa for a new wardrobe, followed by gift cards (21 per cent), then chocolate & confectionery and alcohol, both at 16 per cent.
People are also planning to buy themselves some treats. In the technology category, the most popular gift respondents considered buying from themselves or someone else is a smartphone (12 per cent), followed by a tablet (9 per cent), fitness tracker (8 per cent), laptop (7 per cent), and video game console (7 per cent). Wireless devices were popular choices – with wireless on-ear headphones, Bluetooth speakers and noise-cancelling headphones nominated by five per cent of respondents.
People are getting a head start on their Christmas shopping, with 21 per cent of women saying they began their shopping early, compared to 9 per cent of men. The most popular starting time for women is early November (14 per cent), while men followed the trend in late November (15 per cent).
SHARE THIS INFOGRAPHIC ON YOUR SITE