Infographic: 5 surprising things couples need to agree on

Posted by Chloe Olewitz on February 13, 2015

In the spirit of Valentine’s Day, Pureprofile asked almost 5,000 Australians how they matched up with their partners across 21 characteristics. We’ve all heard the old adage that opposites attract, but does difference really drive desire?


It turns out couples actually rely more on shared preferences and opinions to form lasting relationships. We’ve rounded up some of the questions you may want to ask your date this Valentine’s Day, before you start settling down


Mostly, people choose partners with smoking preferences similar to theirs: 85% of couples either both smoke, or both don’t smoke.
On serious topics like religion, people prefer that their partners’ beliefs align with their own: 78% of couples agree about their religious beliefs.
It comes as no surprise that 78% of couples agree on their preference of four-legged friends: dog-lovers dig each other, and cat-lovers stick together!


Although those kinds of lifestyle choices tend to bind relationships together, almost half of couples combine partners with different personality traits. We asked whether people considered themselves tactful or blunt, whether they were creative or more logical thinkers, and whether they were spontaneous or conscious planners.

One out of two dating Australians is partnered with someone who displays opposite personality characteristics to their own! But the topics where difference is desirable are few in number. In 18 out of 21 characteristics, couples predominantly identified themselves as similar in preference.

So do opposites attract, or is it that balancing specific personality traits creates harmony in a relationship? Valentine’s Day may conjure up images of roses, chocolates and cherubs, but as couples come together this week for a little romance all over the world, now you know what keeps their hearts ticking.


Check out the infographic below for more insights.






Pureprofile enables business to directly interact with an active community sharing their opinion on everything from their evolving preferences and intentions, to the products and services relevant to their individual lifestyle.

Built on the philosophy "why guess, when you can ask?", Pureprofile provides deep insights built from rich individual profiles of real people.


Topics: Trending Now, News, Infographic

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