Infographic: Australians expect economic fallout if Trump wins US election

Posted by Pureprofile on September 8, 2016

  • Over two-thirds of Australians support Hillary Clinton - only 15% for Trump.
  • One in five Australians expect Trump to secure US presidency.
  • Australian men are twice as likely to support Trump than women.
  • Top US policy areas are gun control, immigration and the economy.
  • Younger Australians most interested in US policy decision-making.

The majority of Australians anticipate a negative or very negative impact on the local economy if Donald Trump wins the US presidential election according to the latest research conducted by leading online research provider, Pureprofile.

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Topics: Trending Now, Insights, Client insights

Branding vs performance

Posted by Pureprofile on August 29, 2016

When it comes to marketing activity there is a common trend of separating campaigns into a “branding” bucket or a “performance” bucket.

Why do we segment our activity like this when no matter the specified campaign objective there is only one overall goal – Maximise ROI.

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Topics: Marketing

Realise the power of profiling - five tips to ensure brand tracker studies are relevant

Posted by Sagar Soni, Client Service Director on August 29, 2016

How to maximise the effectiveness of your research in a mobile-first, time-poor world.

Tracking studies will only realise their full potential if researchers leverage cutting-edge data collection technology, profiling and analytic techniques. We’re now in a mobile-first world filled with always on, time-poor people. 

Here are a few simple steps to follow:

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Topics: Market Research, Tracker Studies

Challenges facing brand tracker studies and how to overcome them

Posted by Pureprofile on August 12, 2016

AMSRS interviewed Sagar Soni, Pureprofile's Client Services Director, about the challenges of brand tracker studies. It was originally published by AMSRS on the Research Live blog.

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Topics: Market Research

The simple shift in mindset that’ll transform how you approach mobile research

Posted by Sagar Soni, Client Service Director on June 7, 2016

Mobile. The M-word. It’s the thing that’s given online panel research one of its biggest challenges to date. But it also presents us with our biggest opportunity to attract and engage real respondents like never before.

According to last year’s Deloitte Mobile Consumer Survey, almost 80% of Australians own a smartphone, followed by 76% of Britons and 70% of Americans.

Yet when you overlay this with the data from the Q3-Q4 2015 Grit report, which shows well over half all online surveys are not mobile optimised, it’s clear there’s a gap between consumer expectation and what many online research experiences offer today.

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Topics: Market Research, Data Quality, Mobile

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