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Challenges facing brand tracker studies and how to overcome them

Posted by Pureprofile on August 12, 2016

AMSRS interviewed Sagar Soni, Pureprofile's Client Services Director, about the challenges of brand tracker studies. It was originally published by AMSRS on the Research Live blog.

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Topics: Market Research

The simple shift in mindset that’ll transform how you approach mobile research

Posted by Sagar Soni, Client Service Director on June 7, 2016

Mobile. The M-word. It’s the thing that’s given online panel research one of its biggest challenges to date. But it also presents us with our biggest opportunity to attract and engage real respondents like never before.

According to last year’s Deloitte Mobile Consumer Survey, almost 80% of Australians own a smartphone, followed by 76% of Britons and 70% of Americans.

Yet when you overlay this with the data from the Q3-Q4 2015 Grit report, which shows well over half all online surveys are not mobile optimised, it’s clear there’s a gap between consumer expectation and what many online research experiences offer today.

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Topics: Market Research, Data Quality, Mobile

Pureprofile launches next generation research panel in New Zealand

Posted by Pureprofile on May 23, 2016

Pureprofile is excited to announce the launch of its innovative New Zealand research panel in partnership with fuel rewards program AA Smartfuel.  

The Pureprofile NZ panel is built from AA Smartfuel’s 2.1m cardholders – covering more than half the NZ population aged over 16 – and is backed by one of the largest, most engaged loyalty programs in the country.

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Topics: News, Investor News

3 things Australia should focus on to become a world leader in tech innovation

Posted by Laura Simpson on April 1, 2016

The Australian government's current focus on the 'Ideas Boom' has put technology and innovation at the heart of the national conversation. But while the talk is positive, many in the tech space have their own views on whether Australia is making the transition from resources boom to ideas boom quick enough. What can we do today to make Australia a world leader of innovation tomorrow?

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Topics: Business, Investor News, Finance & Corporate

Pureprofile appoints Andrew Edwards as Chairman

Posted by Pureprofile on March 24, 2016

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Topics: Press Releases, Investor News

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