Mobile. The M-word. It’s the thing that’s given online panel research one of its biggest challenges to date. But it also presents us with our biggest opportunity to attract and engage real respondents like never before.
Yet when you overlay this with the data from the Q3-Q4 2015 Grit report, which shows well over half all online surveys are not mobile optimised, it’s clear there’s a gap between consumer expectation and what many online research experiences offer today.
Pureprofile is excited to announce the launch of its innovative New Zealand research panel in partnership with fuel rewards program AA Smartfuel.
The Pureprofile NZ panel is built from AA Smartfuel’s 2.1m cardholders – covering more than half the NZ population aged over 16 – and is backed by one of the largest, most engaged loyalty programs in the country.
The Australian government's current focus on the 'Ideas Boom' has put technology and innovation at the heart of the national conversation. But while the talk is positive, many in the tech space have their own views on whether Australia is making the transition from resources boom to ideas boom quick enough. What can we do today to make Australia a world leader of innovation tomorrow?