How will Australians be celebrating Valentine's Day?

Posted by Pureprofile on February 15, 2018

New data from a Pureprofile survey uncovers some insights around Valentine's Day:

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Topics: Market Research

Diversity policies fall short of including employees

Posted by Pureprofile on February 9, 2018

Older workers most discriminated employee category. Younger workers most attuned to workplace equality. 

Less than half of people are aware of diversity blueprints in their workplace, according to research by global media, data and insights company Pureprofile.

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Topics: News

5 Ways Market Research ‘Winners’ Are Using Technology

Posted by Luke O'Brien on January 30, 2018

The last few years have seen the gap between winners and losers in the market research industry widen substantially. This begs the question - what are the key drivers that create a 'winner' in the modern age of market research'?

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Topics: Market Research, Technology

Entertainment drives Influencer engagement

Posted by Pureprofile on January 19, 2018

Entertainment value is the top reason Australians are following Influencers, according to quantitative research by Pureprofile for global agency We Are Social.

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Topics: Market Research, Influencer Marketing

Infographic: Best gifts Australia

Posted by Pureprofile on December 18, 2017

New research from Pureprofile shows the best gifts Australians have ever received. 

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Topics: Market Research, News, Infographic

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